Thursday, December 3, 2009

Sorority Initiation Vid

According to Stark: smart brand management for the European Community

Vienna. Smart is an iconic brand that tolerated no half measures. The small sports car has not only established its own car class, but still has a worldwide "Standing Alone" position on the car market. Making an event for the small but nice car brand of Daimler AG, is thus an exciting and unusual challenge. This challenge was commissioned vociferously 2009 for the fourth time. The Vienna-based agency for integrated communication has earlier in fact cause events as a brand management and branding as an entertainment brand loyalty tool for years the nose. The world's largest community meeting the car brand was smart of 21 to 23 August 2009 in Zell am See / Kaprun (Austria) instead. With an integrated approach and a focus event succeeded in social media agency loudly to convince not only the client, Daimler AG, but also the European Community smart to tie the long term. More than 3,500 fans of the brand from 16 different nations and more than 1,000 smart cars in the most diverse types attended the three-day event, which ended with a spectacular party at the Castle Kaprun.
by loudly designed and Europe-wide event campaign launched in April 2009 with a newly developed event website, with newsletters, platforms, forums and blog postings in various foreign languages, the integration of social networks like YouTube, with direct mail and co-operation with tourism in the region. Besides the event in and for the global launch of the new smart community website of Daimler AG has been issued. It was also before the press launch for the first time the brand-new smart fortwo edition high style in a special chocolate brown color presented to the audience who had come. In addition to implementation of the campaign drew loud of course also responsible for the entire event organization - from the rapid tournament on the Charity Contest, to the recreational and social programs. The complex, successful campaign event does not end the way these days: on 12 October broadcast event contributions of a German TV sports channel by the communication agency events as, with a final project newsletter and forum posts which bridges to the next smart-Europe Meeting 2010 basket. For more information, see .


Post a Comment